← back to all news Italian internet company axélero acquires atex Group Posted on Monday 3rd July 2017   |   0 comments

Italian internet company axélero has signed a binding agreement to acquire media industry software solutions provider atex Group for Euro 6.7 million.  The deal is likely to be completed this month.

The acquisition is axelero’s first step towards international expansion and the company says it ‘facilitates the entrance into strategic markets with high business potential.”

The atex Group, founded in 1973,  is a multinational supplier of content management software for major publishing groups - in addition to Italy, it operates in the UK, Germany, Scandinavia, U.S., Middle East and Asia Pacific

Axelero says the company resulting from the operation will be a point of reference in the Data, Content & Advertising Management sector. The company also expects major revenue and cost synergies.

The acquisition is strategic for axélero as it represents a major step towards growth and international expansion of the Group, with entry into new geographic areas and new business segments. The acquisition further strengthens axélero’s technological know-how.

The atex Group manages a portfolio of approximately 200 publishing groups in Europe (Italy, UK, Germany, Spain, Czech Republic and Scandinavia), Canada and the USA, the Middle East and Asia Pacific.  

Axelero says the atex Group can count on strong technological skills, a cutting-edge platform and an R&D team with robust competencies.

“Together with axélero’s digital know-how, developments in Artificial Intelligence and commercial skills, the combined entity is poised to become a benchmark in data, content and advertising management.”

Leonardo Cucchiarini, chairman and chief executive officer of axélero, stated: “We are very satisfied with our strategy -- in less than three years since the IPO on the Italian Stock Exchange (AIM) we are today operating in international markets thanks to the acquisition of a major player like atex.

“The union of each company’s distinctive strengths will generate synergies in terms of innovation, know-how, leading edge products and services for businesses and media players alike”.

The new entity will leverage on axélero’s innovation capabilities and atex’ vast expertise in publishing software to speed up the development of a “cloud journalism” platform which will revolutionise the publishing sector.

At the same time, axélero will leverage atex’ technology assets to strengthen the enterprise-level solutions of its executive division. atex’s technologies and know-how will also be adapted to meet the specific requirements of small and medium enterprises, which are axélero’s core market. 

Details of the acquisition

atex International s.r.l., a newly incorporated vehicle company entirely held by axélero, has signed a binding “Share and Purchase Agreement” for the full acquisition of the share capital of the following atex Group companies: atex Global Media s.r.l. (Italy); atex Global Media sàrl (France); atex Holdings Sweden AB (Sweden); atex Media Ltd (England); atex Media OY (Finland); atex Pty Ltd (Australia); atex Pte Ltd (Singapore); atex IMC.Inc (U.S.A.).

The share and purchase agreement was signed by Kistefos International Equity AS, the sole shareholder of the seller atex Group Limited, as guarantor for the fulfillment of the seller’s obligations, in accordance with the share and purchase agreement on the one hand, and by axélero S.p.A., the sole shareholder of the purchaser, atex International S.r.l., as the guarantor for fulfillment of the obligations of the purchaser on the other.

The acquisition qualifies as a significant transaction in accordance with article 12 of the AIM Italia Issuers’ Regulation.

The value of the transaction is Euro 6.7 million, of which EUR 6 million financed by bank loans. EUR 700 thousands shall be held in an escrow account for 12 months. The closing of the transaction is expected to occur by mid July 2017.

The price has been established on the basis of the market multiples method, earnings, and historic and projected cash generation capacity of the atex group. The resulting valuation multiple is 2.8x atex’ 2016 EBITDA. Under this transaction, atex is free of financial debt and has about EUR 2 million as available cash.

In 2016 the atex Group generated consolidated revenues of EUR 19 million and an EBITDA of EUR 1.7 million. The Group is cash positive. atex Global Media s.r.l.’s (Italy) revenues as of December 31st 2016 were EUR 6.2 million.

Following the acquisition, the aggregated proforma revenues of the combined entity for 2016 were Euro 65 million, with an EBITDA of Euro 10 million.

axélero expects significant cost and revenue synergies from the acquisition, with a consequent positive effect on the EBITDA margin of the new entity, against an increase of debt corresponding to the financing of the transaction net of the cash acquired with the transaction. 


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