← back to all news Industry urged to get ready for voice-activated news Posted on Thursday 24th May 2018   |   0 comments

"Hey, Alexa, what's the news today?" The news industry has been hit from all sides with new forms of digital delivery and now, according to a leading media futurologist, it must get ready for voice-activated speaker systems like Amazon Alexa, Google Assistant and Apple's Siri.

Nic Newman from the Reuters Institute for the Study of Journalism told the inaugural conference of ‘Behind Local News’ in Wolverhampton on Wednesday (May 23): “Voice activated speakers are hitting the mainstream now. There will be a lot more people talking to computers, it is going to be a medium in its own right.

“It’s pretty clear that the next wave of technological innovation is going to centre around artificial intelligence.”

Behind Local News is a combined effort by the country’s biggest newspaper groups – Johnston Press, Newsquest and Reach – to spread a positive message about what is happening in the regional press.

The conference brought together more than 100 newspaper professionals from around the country who heard from experts on the latest developments in topics as diverse as metrics, social media and community journalism. Read Alan Geere’s report in the June issue of Printed PJ.

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