← back to all news Data Protection Commission opens statutory inquiry into Google Ireland Posted on Thursday 23rd May 2019   |   0 comments

Arising from the Data Protection Commission’s (DPC) ongoing examination of data protection compliance in the area of personalised online advertising and a number of submissions to the DPC, including those made by Dr. Johnny Ryan of Brave, a statutory inquiry pursuant to section 110 of the Data Protection Act 2018 has been commenced in respect of Google Ireland Limited’s processing of personal data in the context of its online Ad Exchange.

The purpose of the inquiry is to establish whether processing of personal data carried out at each stage of an advertising transaction is in compliance with the relevant provisions of the General Data Protection Regulation (GDPR).

The GDPR principles of transparency and data minimisation, as well as Google’s retention practices, will also be examined.

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