← back to all news Ashley Highfield conceived app Project LocalEyes awarded Google News Initiative grant
“Project LocalEyes”, a new app that will enable SMEs to reach their target local customers with digital display advertising, using the inventory of trusted local news publishers’ websites, is one of 12 UK projects to receive Round six funding from Google’s Digital News Initiative
It has been launched as a joint venture between national sales house Mediaforce and Ashley Highfield , the former chief executive of Johnston Press (now JPI Media) and is described as a “win-win” for local businesses and local publishers.
The app will help publishers sell through more of their web advertising inventory to local businesses at a higher yield and allow SMEs to specifically reach local customers
“Project LocalEyes” has won a ‘medium size grant’ from the Digital News Innovation Fund, the European programme which is part of the Google News Initiative designed to help journalism thrive in the digital age, to support the launch of a new app.
“Project LocalEyes” will be a simple and quick to use app which enables SMEs to specifically reach their target,local customers with digital display advertising using the inventory of trusted local news publishers’ websites via the successful pan-regional publishing industry digital advertising network 1XL.
The app was conceived by Ashley Highfield and is one of only 12 UK-based initiatives to receive support from Google in this funding round.